If you’ve worked in marketing in any capacity, you know that repurposing content is a skill, and a very important one at that.
Many people find that, after spending a few hours writing a blog post, they think, “Now what else can I do with all this research?”
And they’re right. Content repurposing is a strategy for those bloggers who wish to work efficiently, expanding their reach in an already competitive field.
So, whether you’re growing your audience or managing your time better, in this guide, we’ll show you how to turn one blog post into no less than five high-impact content pieces without breaking a sweat.
Why repurpose the content of your blog?
Before exploring the how-to, it’s important to understand why most marketers go for this technique. Repurposing content has a few desirable consequences:
- It saves you a lot of time and creative energy;
- It reinforces your messages across every platform;
- It helps you reach different audiences with similar interests;
- Your SEO and authority online have improved.
A great blog post can be a mini “content engine”. All it takes is a good plan and a shift in mindset.
Here’s how you can repurpose a good blog post.
1. Create a carousel for social media.
Carousels tend to perform better than static posts, especially on engagement-heavy platforms like Instagram and LinkedIn.
Carousels are one of the most engaging content formats on platforms like Instagram and LinkedIn. You can turn key insights, stats, or a step-by-step guide from your blog into a visually compelling carousel. On average, carousels achieve engagement rates of 24.42%, compared to just 6.67% for plain text posts.
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Process Tip:
Break your post into 5–8 slides. Use Slide 1 as a hook, then walk through your main points, ending with a CTA like “Read the full post on my blog.”
Having a clear CTA can improve the impact of a carousel.
2. Short video summaries
Video content has been dominating since the boom of TikTok a few years ago, and it’s easier to produce than ever.
You don’t need a professional setup, just get a decent phone camera and some natural light.
The summary should be under two minutes: focus on the main takeaway and a key insight. For Reels, TikTok, YouTube Shorts, and LinkedIn videos, this works great.
Bonus Tip:
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3. Make a visual guide or infographic
Infographics can be great for giving people bite-sized, shareable graphics. They’re especially useful if your blog post includes statistics, lists, or process steps that can be visually represented.
Tool Tip:
Use Canva or Adobe Express to design a branded infographic. It can accompany your blog post, be shared as a standalone piece on Pinterest or LinkedIn, or even be embedded in newsletters.
Infographics increase content longevity because they often get reshared long after they’re first published.
4. Write an email newsletter version
While your blog readers and email subscribers might overlap, they often prefer different formats. An email version should feel more conversational, while a blog post doesn’t necessarily have to be.
Format tip:
Lead with a story, insight, or question for people to get hooked. Then share the blog’s core message with a link to “read the full post.” It’s a great way to drive blog traffic while keeping your email list engaged.
Keep it brief. If your blog post is in-depth, tease just one aspect in your email.
5. Host a live or Q&A session
The ultimate goal for many posts is to spark a conversation. Go live! Get to Instagram, YouTube, LinkedIn, or another platform to discuss the main topic of your blog post with your audience.
Expand on these points, answer questions, and invite guests to explore the ideas further.
Prep Tip:
Use your blog post as a script outline. Highlight 3 key points and prepare one question per section to get viewers talking. With this, you’ll build engagement and repurpose the recording later to make video content.
Conclusion: go further than a blog post
Your blog isn’t a one-time effort with little results: it can become a foundation with the right strategy.
Don’t be afraid to get creative and reach new audiences as you do so. From social media visuals to short videos, the possibilities are there for the taking.
Work smarter, not harder!
